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SEO Troubleshooting: Event Not Appearing in Google

Why your event is not appearing in Google.

Trischa avatar
Written by Trischa
Updated today

Create a new ticket store or event page is no different from creating any other webpage on the internet.

A new webpage cannot typically be indexed by Google immediately. The indexing process can take anywhere from several hours to several weeks depending on factors:

  • Website authority

  • Site structure

  • Content quality

For brand new websites, initial indexing might take 1-4 weeks, while established sites may get new content indexed within hours.

Google first discovers the site, then crawls it, and finally processes it for indexing.

In summary, immediate indexing is generally not possible, but taking steps like sitemap submission, internal linking, and manual indexing requests can significantly reduce wait times for Google to index a new webpage.

Note: All SEO strategies will need to performed by store owners.

How do I hide an event from search engines?

To hide a webpage from search engines, there are several effective methods:

1. Use a "noindex" meta tag: Add a meta tag in the HTML <head> section of the page like <meta name="robots" content="noindex">. This tells search engines to crawl the page but not include it in their index or search results.

2. Block crawling with robots.txt: Add rules to your robots.txt file to disallow search engine bots from crawling certain pages or directories. However, this only blocks crawling, and sometimes URLs might still appear in search results without page content.

3. Password protect the page: The most secure option for fully hiding content from both users and search engines is to restrict access via a password. This prevents search engines and anyone else from seeing the content at all.

Note: Password protection of event pages and ticket sites are available only in Enterprise Plans.

If you want to limit access to particular tickets, you may use the Secret Ticket feature.

4. Use HTTP headers (X-Robots-Tag): You can use HTTP headers to specify indexing preferences server-side, such as X-Robots-Tag: noindex, effective for non-HTML files as well.

For truly private content, password protection is recommended. For hiding pages that should remain accessible but not indexed, the "noindex" meta tag is commonly used. Blocking crawling with robots.txt is less reliable for full exclusion from search results on its own.

Note: All SEO strategies will need to performed by store owners.

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