The Event-Level Analytics section provides a detailed breakdown of your event sales, helping you monitor your event's performance and hit targets, or revise your event marketing and sales strategy.

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You can view sales over specific periods at the top of the reports page.

You can also see a snapshot of general performance, which helps see spikes and dips in sales. This may happen when someone shares your event page on social media or when a sponsored ad goes live.

Navigating further down the page, you will find your weekly sales frequency, providing more detailed insight into how many tickets have been purchased on specific days within a week.

This is essential to help highlight when your event is performing well on particular days and what you can do to ensure this continues to drive sales moving forward.

Underneath, you can find your 'Event Revenue', which provides a breakdown of all ticket sales, so you can quickly see which tickets are successful and which need a push.

At the bottom of the reports page, you can view a summary of customer demographics, including whether they are new or returning customers and where they are located. Based on this data, you can adapt your marketing plan and target the audience that is most likely to attend. This is also an excellent tool for forecasting.

The final section on Reports allows you to compare previous events, build a complete picture of your sales, and review business growth.

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