Upselling is an effective strategy to boost event revenue and enhance the customer experience. This article explains how to use the ticket upsell feature and provides a view of the process from the customer’s perspective.
How to create an upsell
1. Add a ticket to an event.
Go to your Event.
Navigate to the Tickets page.
Click ‘Add a new ticket’.
Note: For the upsell ticket feature to work, you must already have existing tickets in your event.
2. Enter all vital ticket information.
3. When you get to the Discounts & Promotions section, toggle on Upsell Ticket.
4. Upload a thumbnail for the upsell ticket following the recommended image size and dimensions.
5. Toggle on options that apply to your upsell ticket.
You can auto-add the upsell ticket to any basket if it’s a default add-on or freebie.
You can hide the upsell ticket so it doesn’t appear alongside the “main” tickets in the event page.
By restricting the quantity of upsell tickets, you’re allowing customer to only add upsells equal to the number of primary tickets they have.
An announcement bar can be an additional call-to-action you can place above the upsell.
6. This is how the upsell ticket will look in your ticket store.
When customer add a ticket to their basket and hit 'Next', they will have the opportunity to add an upsell before completing their checkout.
Remember: When you buy an upsell ticket post-purchase, the new ticket will not be added to your existing order. Instead, it will be recorded as a separate order with a different Order Reference Number.
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