In this article:
Upsells are a great way to increase event revenue and add value to your customers’ event experience.
Eventcube wanted an upsell that customers couldn’t easily ignore because how else would they know what more they can get if your upsell ticket is hidden away?
In this article, we show you how you can use the ticket upsell feature and what it looks like from the customer’s point of view.
How to create an upsell
1. Add a ticket to an event.
You can go to your Event.
Navigate to 02. Tickets.
Click ‘add a new ticket’.
Note: For the upsell ticket feature to work, you must already have existing tickets in your event.
2. Fill out all vital ticket information.
3. When you get to the Discounts & Promotions section, toggle on Upsell Ticket.
4. Upload a thumbnail for the upsell ticket following the recommended image size and dimensions.
5. Toggle on options that apply to you.
You can auto-add the upsell ticket to any filled basket if it’s a default ticket add-on or a freebie.
You can hide the upsell ticket so it doesn’t appear alongside the “major” tickets displayed in the event page.
By restricting the quantity of upsell tickets, you’re allowing ticket buyers only to add upsells equal to the number of primary tickets they buy.
An announcement bar can be an additional call-to-action you can place above the upsell.
6. this is how the upsell ticket will look in your ticket store.
Add a ticket to your basket.
Click ‘Next’.
7. Add an upsell ticket or hit ‘No, thanks’.
8. A new summary of orders will be shown for your confirmation. Click ‘Checkout’ if all is good.
9. Proceed to complete checkout as usual.
Adding upsell tickets after you have already completed the sale or transaction
Customers often forget to add an upsell ticket to their basket and realize it only after completing their checkout. Otherwise, upsells are added by the event promoter a little later into the sale period.
There is a way around this.
1. Go back to the event in the live Eventcube store from which you purchased your ticket from
2. Scroll down to the bottom of the tickets, and just before Event Details, you will find a box that says, “See what extras you can add to your order”.
3. Click “Continue”.
4. Additional fields will come on display. You can just enter the Order Reference and email address you used to buy the first tickets.
5. Hit ‘Next’.
6. Add any extras to your basket when you’re shown the upsell page. Click ‘Add tickets’.
7. Review your order and proceed to checkout as usual.
Remember: When you buy an upsell in a separate transaction, the newly bought ticket will not be added to your existing order. Instead, it will be taken as a separate order with a different Order Reference ID.
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