1. Connect your Eventcube Store to Google Analytics in order to track your traffic sources and conversions.
Log in to your Google Analytics account.
Find your Google Analytics ID.
Admin > Property > Data Stream > Select stream > Find the “G” ID in the upper right-hand corner.
Copy the ID.
Go to Store Settings of your Eventcube store admin.
Navigate to Integration
Paste your ID under the Google Analytics ID field.
Save your changes.
2. Now that you have Google Analytics connected, you may now start creating UTM’s or Urchin tracking modules for each conversion source.
This will allow you to track sales sources by their specific medium and campaign type.
3. There are various URL builders in the market, but a trusted one is from Google, which is the Google Analytics Campaign URL Builder.
4. Fill out all required fields (i.e., website URL, campaign source, and campaign medium).
5. Copy the generated URL below.
6. Paste your URL as the default URL redirect for any campaign you’re running (e.g., CPC, email).
7. To see sales originating from Google Analytics, go to your Event > navigate to Reports > Scroll down to Sales Origin.
8. You can also track incoming traffic in Google Analytics. Go to Audience > Sources > Campaigns. Clicking on any campaign would reveal the sources and media.
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